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The
Founder
I’m Patricia – the founder, stylist and everything in between. I started this brand because I was honestly disturbed by the lack of transparency in the human hair industry. So many wigs on the market come from unethical sources, with no one asking the hard questions. I couldn’t be part of that.
The
Beginning
This all started in my uni accommodation. I was making wigs in between lectures and selling them to girls on campus. I didn’t have much – just a mannequin head, a few tools and a lot of passion. But word spread fast, and before I knew it, I was booked and busy. I wasn’t trying to go viral – I just wanted to make beautiful hair that made people feel good. That drive hasn’t changed
Journey
Where we are Today
Now I run this business alongside a training to be a solicitor, and I’ve served customers across the UK and beyond. Every wig is still styled by me, by hand, and I take my time with it. I’ve built a loyal customer base, travelled across continents to source hair, I’m still growing – but the foundation is strong
I don’t just order hair online and hope for the best. I fly out to meet the vendors, visit factories, and handpick the hair myself. That’s how I make sure every unit comes from a reputable source. I only work with suppliers I trust, and I choose each wig based on texture, fullness, and longevity. If I wouldn’t wear it, it doesn’t make the cut.